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With the ongoing COVID-19 pandemic, I wonder whether fashion rental services will recover anytime soon. The likes of Rent the Runway, My Wardrobe HQ and HURR specialise in servicing those customers that don’t want to buy an outfit for irregular occasions like weddings or gala dinners, so-called ‘buy-once wear-once’ events.

Now that these special occasions have been put on hold and that most of us don’t really leave our homes at the moment, the need to ‘borrow’ clothes has declined significantly. On the other hand, with an increased focus on (fashion) sustainability, there’s still a significant market for and appeal of fashion rental services. Let’s have a first look at fashion rental platforms like Rent the Runway, My Wardrobe HQ and HURR. …

About

MAA1

Product at ASOS, author of "My Product Management Toolkit", family, boxing and founder of @hiphoplistings and blogging via http://t.co/uGr5nRye

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