App review: Blinkist

The main driver for this app review of Blinkist is simple: I heard a fellow product manager talking about it and was intrigued (mostly by the name, I must add).

My quick summary of Blinkist (before using it) — “Big ideas in small packages” is what I read when I Google for Blinkist. I expect an app which provides me with executive type summaries of book and talks, effectively reducing them to bitesize ideas and talking points.

How does Blinkist explain itself in the first minute? — When I go into Apple’s app store and search for Blinkist, I see a strapline which reads “Big ideas from 2,000+ nonfiction books” and “Listen or read in just 15 minutes”. There’s also a mention of “Always learning” which sounds good …

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Getting started, what’s the process like? (1) — I like how Blinkist lets me swipe across a few screens before deciding whether to click on the “Get started” button. The screens use Cal Newport’s “Deep Work” book as an explain to demonstrate the summary Blinkist offers of the book, the 15 minute extract to read or listen to, and how one can highlight relevant bits of the extract. These sample screens give me a much better idea of what Blinkist is about, before I decide whether to sign up or not.

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Getting started, what’s the process like? (2) — I use Facebook account to sign up. After I clicked on “Connect with Facebook” and providing authorisation, I land on this screen which mentions “£59.99 / year*”, followed by a whole lot of small print. Hold on a minute! I’m not sure I want to commit for a whole year, I haven’t used Blinkist’s service yet! Instead, I decide to go for the “Subscribe & try 7 days for free” option at the bottom of the screen.

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Despite my not wanting to pay for the Blinkist service at this stage, I’m nevertheless being presented with an App Store screen which asks me to confirm payment. No way! I simply get rid of this screen and land on a — much friendlier — “Discover” screen.

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To start building up my own library I need to go into the “Discover” section and pick a title. However, when I select “Getting Things Done” which is suggested to me in the Discover section, I need to unlock this first by start a free 7-day trial. I don’t want to this at this stage! I just want to get a feel for the content and for what Blinkist has to offer, and how I can best get value out of its service. I decide to not sign up at this stage and leave things here … Instead of letting me build up my library, invest in Blinkist and its content and I only then making me ‘commit’, Blinkist has gone for a free trial and subscription model instead. This is absolutely fine, but doesn’t work for me unfortunately, as I just want to learn more before leaving my email address, committing to payment, etc.

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Did Blinkist deliver on my expectations? — Disappointed.

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Product at ASOS, author of "My Product Management Toolkit", family, boxing and founder of @hiphoplistings and blogging via http://t.co/uGr5nRye

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