App review: Qapital

As my readers might know by now, I’m always on the lookout for new apps or any other technology innovations that provide a simple but great customer experience. I think I’ve found another one in Qapital, an app that enables people to “Save small” and Live large.” The app lets people make small savings in an automated fashion. Qapital makes it easy to create (1) saving goals and (2) set up rules to trigger deposits into one’s Qapital account (see Fig. 1 below).

Fig. 1 — Qapital user interfaces — Taken from: https://letstalkpayments.com/keep-lookout-amazing-pfm-app/

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These are the main components of the Qapital app:

  1. Choose a Goal — User can set monetary Goals through the Qapital app. Unfortunately, the Qapital app isn’t available in the UK yet, so I couldn’t set up a Goal through the ap. However, once you download the Qapital app, users can set their own saving goal or select one of Qapital’s pre-selected goals.

Main learning point: I love how Qapital encourages people to save and makes it very easy to do so! Call it gamification or jusr great user experience, Qapital has created a very compelling proposition and product in my view.

Fig. 2 — Screenshot saving Rules on Qapital’s app — Taken from: http://www.tested.com/tech/android/564019-google-play-app-roundup-qapital-dub-dash-and-evo-explores/

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Fig. 3 — Rules that users can create on Qapital — Taken from: https://www.qapital.com/how-it-works

  • The guilty pleasure rule — This Rule has been design to help users curb their spending habits. If you feel that you really gotta have it, you can create a Rule to save a set amount when you give in to your guilty pleasure.

Fig. 4 — Connecting users’ Qapital accounts to their online actvities — Taken from: https://ifttt.com/p/qapital/shared

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Related links for further learning:

  1. http://www.advisoryhq.com/articles/qapital-review/

Written by

Product at ASOS, author of "My Product Management Toolkit", family, boxing and founder of @hiphoplistings and blogging via http://t.co/uGr5nRye

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