My product management toolkit (43): retention levers and impact

  • Usage retention: Measuring the number and percentage of users* that are active in your product. How many users remain active after signing up to your product or service?
  • Revenue retention: Measuring your ability to sustain the revenue that you’ve generated. How much revenue do you continue to generate from a customer in a defined time period, after they’ve converted?
  1. https://openviewpartners.com/blog/retention-optimization-is-king-of-growth-strategy/#.YM2SvBNKiRs
  2. https://www.pendo.io/glossary/customer-retention/
  3. https://www.mindtheproduct.com/how-the-growing-importance-of-customer-retention-is-changing-product-management/
  4. https://productmanagerhq.com/pms-metrics-retention-rate/
  5. https://blog.hubspot.com/service/customer-retention-strategies

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Product at Intercom, author of "My Product Management Toolkit" and “Managing Product = Managing Tension” — see https://bit.ly/3gH2dOD.

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Product at Intercom, author of "My Product Management Toolkit" and “Managing Product = Managing Tension” — see https://bit.ly/3gH2dOD.

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