“Obviously Awesome” (Book Review)

Image Credit: https://www.aprildunford.com/obviously-awesome
  1. Competitive alternatives — What customers would do if your solution didn’t exist.
  2. Unique attributes — The features and capabilities that you have and the alternatives lack.
  3. Value (and proof) — The benefit that those features enable for customers.
  4. Target market characteristics — The characteristics of a group of buyers that lead to really care about the value you deliver.
  5. Market category — The market you describe yourself as being part of, to help customers understand your value.
  6. (Bonus) Relevant trends — Trends that your target customers understand and / or are interest in that can help make your product more relevant right now.
Image Credit: https://www.aprildunford.com/post/a-product-positioning-exercise



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Product at Intercom, author of "My Product Management Toolkit" and “Managing Product = Managing Tension” — see https://bit.ly/3gH2dOD.