Product Review: Poshmark

My quick summary of Poshmark before using it — All I know is that Poshmark is a fashion site which has enjoyed phenomenal success recently and is rumoured to IPO later this year.

How does Poshmark explain itself in the first minute — “#1 way to buy and sell fashion” is the main strap-line on Poshmark’s homepage, urging people to sign up and “join millions of people on the largest social marketplace for fashion.”

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How does Poshmark work? When I scroll down the Poshmark homepage, I see a “Brand Spotlight” which highlights the most popular brands available on Poshmark this week.

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Clicking on one of the most popular brands listed, Banana Republic, takes me to a dedicated Banana Republic page, showing available products sold by Poshmark community members. “Just in” is the default filter that is set.

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When I click on an item, I land on a fairly standard product listings page. Because of the seller — I presume — wearing the product, viewers can get a better idea of size and fit. One of the thumbnail images on the left hand side gives a good idea of the heads size appropriate for this hat.

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Did Poshmark deliver on my expectations? Yes. Sellers on Poshmark can upload any new items very quickly and easily, uploading an image onto their ‘closet’ right from their phone. The process of discovering and buying products seems to be pretty simple. My only question mark would be around the ease of returning items. Since I haven’t tried returning an item, I can’t yet judge that part of the experience.

Related links for further learning:

  1. https://poshmark.com/

Written by

Product at ASOS, author of "My Product Management Toolkit", family, boxing and founder of @hiphoplistings and blogging via http://t.co/uGr5nRye

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