Product review: Ray-Ban virtual try on

I was keen to try Ray-Ban’s recently introduced virtual capability to see if it helps in figuring out the best sunglasses for me:

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I have to admit, it initially wasn’t obvious to me how I could try on this pair of sunglasses, the “try them on” call to action underneath the product didn’t stand out to me. When I click on this call to action, I’m first being asked to enable my camera:

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The process of putting your head within the exact dimensions of oval feels a bit fiddly; perhaps it’s the funny shape of my head which makes it harder to figure out where to best position my glasses? As soon as even the tiniest fraction of my head appears outside of the oval, the “Is anyone there?” message appears.

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Even when it seems that my dimensions have been grasped — indicated by the “Good, stay still while fitting glasses” — as soon as I move my head, the the “Is anyone there?” message appears again.

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Perhaps I should set my expectations more realistically, but it feels that the sunglasses are simply slapped onto my face, and I feel I’m not getting the best sense of how these glasses would look on me (in real life).

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Adjusting the frame or changing the colour of the glasses, involves going through the process of the virtual mirror capturing my dimensions. I expected this process to be a one-off exercise, making trying on new glasses, in a variety of colours or with frame adjustments, more seamless.

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Main learning point: While the experience of trying on sunglasses virtually feels a bit clunky and unrealistic at times, it still provides a good first indicator of which sunglasses could be a good fit for the customer.

Product at ASOS, author of "My Product Management Toolkit", family, boxing and founder of @hiphoplistings and blogging via http://t.co/uGr5nRye

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