Product review: ZocDoc

I’d never heard of ZocDoc before until I heard someone recently mention it on a podcast. The person in question mentioned something about an app that lets you find your local doctor. Intrigued to learn more, I decided to do a product review:

My quick summary of ZocDoc before using it — I expect a mobile app which lets me find local doctors and book appoints through a single interface.

How does ZocDoc explain itself in the first minute? Unlike other apps, I’m not entirely clear about what ZocDoc is all about. Perhaps I’m slightly distracted by the overlay message which asks me whether I want to accept notifications to “Get important reminders and wellness updates”:

Image for post
Image for post

How does ZocDoc work? Once I’ve dismissed the notification alert, I can view ZocDoc’s homepage in full. It enables me to search by illness, filter by location and availability:

Image for post
Image for post
Image for post
Image for post

Once I click on “Find” I get a load of results local to me, and available today:

Image for post
Image for post

This interface feels intuitive, although I personally could have done without the sponsored result at the top of the screen. This is where ZocDoc’s sorting functionality comes in handy, although I doubt whether I can completely filter out the sponsored results :)

Image for post
Image for post

Instead, results can be sorted based on “relevance” — although when I do this I start getting results with dentists who aren’t available today (which was one of the original filters) — “distance” and “wait time rating”.

Image for post
Image for post
Image for post
Image for post

Did ZocDoc deliver on my expectations? Yes. The app feels intuitive and does make it easier to book a medical appointment. I nevertheless feel that the app can work harder in terms of enabling customers to sort results, e.g. by price (with and without insurance) and availability. I believe this additional sorting ability will make the results feel even more relevant to the user.

Product at ASOS, author of "My Product Management Toolkit", family, boxing and founder of @hiphoplistings and blogging via http://t.co/uGr5nRye

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store